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How to Write a Killer Band Bio : RadioPotato

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Thursday, November 23rd, 2017

How to Write a Killer Band Bio

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Since band bios tend to be REALLY long and REALLY lame (this rising band sweeping the internet, breathtakingly brilliant, uber-talented, infectious grooves, blah, blah, blah), the reader checks out immediately when it goes into hyper-adjective mode and is written by the superfanclubpresident.   See example below.  *Name has been changed to protect the guilty.

Puff the Magic Dragon* was raised all over the world with a life-long passion for music and people. “You can see the whole of mankind and much of the world in his music” sums it up pretty well. As a songwriter, listeners are sure to hear the familiar influences of Dave Matthews, Paul Simon, John Lennon and many more, although he captures a sound that is very much his own. As a front man, his high-energy showmanship and down-to-earth charm makes it impossible for the crowd not to love him.

Plus, in the age of iPhones and Droids, people don’t read more than 2 lines anyway.  In fact, if you’re still reading this blog post, congratulations!  You have an attention span greater than a flea. 

Here’s a good guideline for a powerful bio:

  • No one wants to read bios written by the band manager or their biggest fans – avoid this at all costs!
  • Start with facts and build
  • Keep it short and sweet.  A couple of paragraphs should be enough for our ADHD minds.
  • If your band has a sense of humor, use it!  Make it fun! Best example I’ve seen is here –> Slow Runner Bio
  • Highlight who you’ve toured with, any awards, accollades, and instruments played
  • Include quotes from any press you’ve received (best way to brag is have credible sources do it for you)
  • Pick a genre to classify your music (unclassifiable is played out, uninteresting, and results in you being forgettable)
  • Struggling for content? Do a quick listing of band member’s first concert or something trivial and fun
  • Most importantly, have multiple people proofread it and make sure it highlights unique and interesting grabbers

In related news and breaking all my above rules, Meaghan Smith has one of the best bios I’ve seen.  Very difficult to pull off, but she wrote her own bio and made it interesting, relatable, and personal.

So, I say keep it concise, highlight unique attributes, make it funny, or include excerpts from music journalists/reviews.  Or you can take FB or Twitter comments and weave it into a funny narrative.  Smart marketing unlocks curious listeners and turns them into lifelong fans. 

 

About the author

Allison Hare wrote 138 articles on this blog.

A modern-day dame with a bionic ear for discovering emerging artists and a penchant for live shows. Admitted radio junkie

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Comments

4 Responses to “How to Write a Killer Band Bio”
  1. ugo capeto says:

    i don’t even know what genre of music i am in. that can’t be good.

  2. Amen, Allison! If I have to read another bio or press release that goes on and on for three paragraphs using obscure references and words that should be seen only in New York Times crosswords I will lose my mind.

  3. John says:

    Some good tips here, especially the keeping it short part. And a lot of people seem to forget to add quotes from people who actually matter (even small press outlets and blogs can give some good support). Who wants to hear how great your band is according to you? I think that’s definitely just as bad as using quotes from your manager, fans or your grandmother to prove how good your band is! I read a really helpful article on another site too that gives a few more details about the process: http://musiciancoaching.com/music-publicity/5-tips-writing-your-band-bio/

    Thanks for posting this!

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