How to Write a Killer Band Bio
Since band bios tend to be REALLY long and REALLY lame (this rising band sweeping the internet, breathtakingly brilliant, uber-talented, infectious grooves, blah, blah, blah), the reader checks out immediately when it goes into hyper-adjective mode and is written by the superfanclubpresident. See example below. *Name has been changed to protect the guilty.
Puff the Magic Dragon* was raised all over the world with a life-long passion for music and people. “You can see the whole of mankind and much of the world in his music” sums it up pretty well. As a songwriter, listeners are sure to hear the familiar influences of Dave Matthews, Paul Simon, John Lennon and many more, although he captures a sound that is very much his own. As a front man, his high-energy showmanship and down-to-earth charm makes it impossible for the crowd not to love him.
Plus, in the age of iPhones and Droids, people don’t read more than 2 lines anyway. In fact, if you’re still reading this blog post, congratulations! You have an attention span greater than a flea.
Here’s a good guideline for a powerful bio:
- No one wants to read bios written by the band manager or their biggest fans – avoid this at all costs!
- Start with facts and build
- Keep it short and sweet. A couple of paragraphs should be enough for our ADHD minds.
- If your band has a sense of humor, use it! Make it fun! Best example I’ve seen is here –> Slow Runner Bio
- Highlight who you’ve toured with, any awards, accollades, and instruments played
- Include quotes from any press you’ve received (best way to brag is have credible sources do it for you)
- Pick a genre to classify your music (unclassifiable is played out, uninteresting, and results in you being forgettable)
- Struggling for content? Do a quick listing of band member’s first concert or something trivial and fun
- Most importantly, have multiple people proofread it and make sure it highlights unique and interesting grabbers
In related news and breaking all my above rules, Meaghan Smith has one of the best bios I’ve seen. Very difficult to pull off, but she wrote her own bio and made it interesting, relatable, and personal.
So, I say keep it concise, highlight unique attributes, make it funny, or include excerpts from music journalists/reviews. Or you can take FB or Twitter comments and weave it into a funny narrative. Smart marketing unlocks curious listeners and turns them into lifelong fans.