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Tuesday, July 29th, 2014

BE BROKE OR BREAK OUT? An artists’ choice

4

As a person enters their thirties, one can no longer ignore the unstoppable tidal wave of adulthood crashing upon the shore of youth.

You can always remain a kid at heart. But grow up! The struggling artist stereotype is cute, even sexy, but only for so long. You know what’s not cool? A forty year old dude–staying true to his cause–still crashing on his friends’ couches. You know what is cool? Having your own place and paying your bills.

So how does today’s musician sell out without selling out?

I found a few non-traditional ways musicians can quickly expand their fan base, get more exposure, and ultimately, fill that bank account. Music-lovers also take note. These sites are like our musical crystal balls.

SELL IT, BABY!

Fame Games (@FameGames) – This online radio show promotes independent artists. Musicians can submit their music online and fans can vote each day for their favorites. As it grows in popularity, you can increase your exposure worldwide. Really cool group of DJ’s, too. They know their stuff! Eclectic music choices and always top notch music!

The Sixty One (@thesixtyone)
Branded as “helping artists find their audiences.” Indie artists submit their work, but rather than allowing a stuffy suit to decide what’s cool, the listeners do. Listeners have to listen to a song for over a minute before they can “heart” it. It’s very cool exposure! For music lovers, please make sure you find your favorite artists and heart them – and if they aren’t on there, make sure you get them on it!

Kickstarter (@kickstarter)
I want to kick myself for not thinking of this first. If you’re a musician that doesn’t have the jack to promote yourself, this site can help you fund projects. Much like a telethon concept, you can set up graduating levels of “rewards” and goodie packages depending on how much each fan contributes to your project. Kickstarter put one of my favorite emerging artists, Gareth Asher, on tour all throughout the United States and massively expand his fan base.

Pandora (@pandora_radio)
This site gets the Brilliant Award of the Century. This music engine automatically creates a streaming radio station that is based on the artists/songs/genres that you like – and plays similar artists based on the style and tonality of what you chose. You can now upload your music onto the site and become part of their Music Genome Project’s musical library. Click here to submit your music: http://submitmusic.pandora.com/

Twitter, Facebook, MySpace, YouTube, iTunes, etc.
The name of the game today is being accessible. Back in the day, if you wanted to find music, you’d have to go to the store, buy the whole album, and if it sucked, you’re the fool with the stack of CD’s collecting dust in the back of your car. Nowadays, people automatically go to YouTube to find a video of their favorite song and can share it immediately. If you’re not Internet savvy, check out www.mashable.com as a comprehensive resource on using social media. Oh, and if you’re one of those brooding and introverted musicians who hates people, do your best to still respond to your fans reaching out to you and Follow them back on Twitter. Acknowledging your fans individually endears themselves to you and in turn, they will support you through your sales.

A good friend of mine said a long time ago…”Find what you love to do – and figure out a way to make money at it.” You can have both! Check back to this site as I’ll be updating it with new resources as I discover them. Please subscribe to my blog and comment often. I’d love to hear from you. Good luck!

sellout

About the author

Allison Hare wrote 138 articles on this blog.

A modern-day dame with a bionic ear for discovering emerging artists and a penchant for live shows. Admitted radio junkie

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Comments

4 Responses to “BE BROKE OR BREAK OUT? An artists’ choice”
  1. william says:

    ECONOMY.
    RECESSION.
    DEPRESSION =

    LOSING HOME. NOT BUYING MUSIC. EVER AGAIN.

    SELLING CDS.
    SELLING VINYL.
    SELLING VHS PLAYER.
    SELLING SEGA MASTER SYSTEM.
    SELLING SAMSUNG CASSETTE PLAYER (walkman. FF PLAY. STOP)
    SELLING AMSTRAD COMPUTER.
    SELLING BOXED OPTIMUS PRIME TRANSFORMER (trailer is missing).
    SELLING UNOPENED FIVE PACK OF ACORN BLANK FLOPPY DISKS.
    SELLING KENWOOD IRON.
    SELLING ONE TABLE TENNIS BAT.
    SELLING CONNECT FOUR BOARD GAME.

    SHOULD I BE SELLING MUSIC.

    NOT BUYING MUSIC. FROM ITUNES, PANDORA., NOR SEARCHING THROUGH THE SIXTY ONE. MYSPACE IS LIKE A GHOST TOWN. TWITTER lol – “Ive made a tune.” Go Listen at MY MYSPACE.
    CDS cost between 8p and 30p. MADE DEBUT LP. NOW SELL FOR 20 EUROS : )
    DURING PROMO Found DEBUT LP upon a Blog 2 MONTHS BEFORE RELEASE.
    LINKS TO MULTIUPLOAD.
    LP DOWNLOADED 74,000 times.
    THERE WAS A LEAK Allison. QUIT MUSIC. DECIDE TO WRITE A BLOG TELLING PEOPLE HOW TO BECOME SUCCESSFUL IN MUSIC. NO LINKS TO ADVERTISING AND ADSENSE.
    But you can follow me on TWITTER.
    Barley make a quarter of minimum wage. STILL LOSING HOUSE.

    Not the best article Allison.

  2. Kevin Daniel says:

    I enjoyed this article and enjoyed the “Poor Me” career suicide note comment even more. Boo Hoo…

  3. Damion says:

    I enjoyed your article. Thanks for the great information. Also thanks for the info on Pandora. I was wondering how you get them to add your music. I added your ideas in a post I did on my blog. If you want to check it out here is the link. http://damionscsav.blogspot.com/2010/10/living-on-muscians.html.

  4. Allison Rizk says:

    Damion, it’s taking me forever to catch up on my correspondence. My apologies! Did you click through that link to Pandora where it gives instructions on how to get them to add your music? Thanks again for the shout out! I just RT’d your article. LOVE IT!

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